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Payactiv

Before Payactiv created Earned Wage Access (EWA) in 2012, workers could only bridge the gap between needing money and getting paid with late and overdraft fees, or expensive payday loans. Now those funds go where they belong—in workers’ pockets and back into our economy.

Type:

Social Media Management

Type:

Social Media Management

Type:

Social Media Management

Company:

payactiv.com

Company:

payactiv.com

Company:

payactiv.com

Introduction
Introduction
Introduction
Objectives
Objectives
Objectives
Results
Results
Results
Showcase
Showcase
Showcase

Goals & Objectives

Payactiv was looking to transform their social media feeds as a way for customers to not only learn about their brand, but also engage with them with questions or for general customer support. They were looking to partner with someone who could coexist alongside their existing marketing team to help them create better content while also aligning content efforts organization-wide to bolster their social presence.

Customer Engagement

Create a social media feed that was worth following, engaging with, and reaching out to if there were any questions or concerns outside of in-app messaging.

Strategic Vision

Wade through the current strategies and systems in place to develop a content marketing strategy that brought together the goals of every department.

Target Audience

Learn the brand inside-and-out to create content that reached their intended audience to prompt curiosity and encourage them to take meaningful action.

Continual Growth

Define the metrics that mattered across every platform and put together the strategies to grow them year-after-year.

Goals & Objectives

Payactiv was looking to transform their social media feeds as a way for customers to not only learn about their brand, but also engage with them with questions or for general customer support. They were looking to partner with someone who could coexist alongside their existing marketing team to help them create better content while also aligning content efforts organization-wide to bolster their social presence.

Customer Engagement

Create a social media feed that was worth following, engaging with, and reaching out to if there were any questions or concerns outside of in-app messaging.

Strategic Vision

Wade through the current strategies and systems in place to develop a content marketing strategy that brought together the goals of every department.

Target Audience

Learn the brand inside-and-out to create content that reached their intended audience to prompt curiosity and encourage them to take meaningful action.

Continual Growth

Define the metrics that mattered across every platform and put together the strategies to grow them year-after-year.

Results

In less than a year working with Payactiv, I was able to build them a content system that integrated the ideation, feedback, and approvals of all vested departments while also introducing a better system for customer engagement through message tracking and CRM integrations.

Skyrocketing Messages

Through meaningful content and prompting, we drove a massive increase in the number of messages received on their social channels, checking a massive box in their growth goals to turn their social channels into an impactful customer service tool.

Content Accessibility

After discovering a need for cross-department accessibility into the content creation process, we built an entirely custom content scheduler, approval heirarchy, and campaign planner that connected strategies between departments.

Results

In less than a year working with Payactiv, I was able to build them a content system that integrated the ideation, feedback, and approvals of all vested departments while also introducing a better system for customer engagement through message tracking and CRM integrations.

Skyrocketing Messages

Through meaningful content and prompting, we drove a massive increase in the number of messages received on their social channels, checking a massive box in their growth goals to turn their social channels into an impactful customer service tool.

Content Accessibility

After discovering a need for cross-department accessibility into the content creation process, we built an entirely custom content scheduler, approval heirarchy, and campaign planner that connected strategies between departments.

Results

In less than a year working with Payactiv, I was able to build them a content system that integrated the ideation, feedback, and approvals of all vested departments while also introducing a better system for customer engagement through message tracking and CRM integrations.

Skyrocketing Messages

Through meaningful content and prompting, we drove a massive increase in the number of messages received on their social channels, checking a massive box in their growth goals to turn their social channels into an impactful customer service tool.

Content Accessibility

After discovering a need for cross-department accessibility into the content creation process, we built an entirely custom content scheduler, approval heirarchy, and campaign planner that connected strategies between departments.

Followers

27%

Posts

26%

Messages

1,844%

Engagement Rate

13%

Social Graphics & Photos
Copywriting

How many times a week do you have to say hi to your Amazon delivery driver before you can consider them your bestie?


Asking for a friend. 🤫

Payactiv

15,578 followers

2 mo

15,578 followers

Inflation is steep right now 📈 Does your wage need to catch up?

If you were looking for a sign to ask for a raise at work, here it is! Check out the latest Good Cents episode for part 2 on tips for getting a raise at work. 🤑


https://bit.ly/3y9yXcN

Payactiv

15,578 followers

2 mo

15,578 followers

Looking to snag a promotion at work and secure the bag? 💰


We've got you! In our latest blog, we did a deep dive on the actions you can take to move up a rung or two on your workplace ladder. 🪜


📝 Visit our website to read more!


www.payactiv.com/blog


#Payactiv #WorkPromotion #GettingPromoted #FinancialTips #WorkplaceAdvice

Payactiv

15,578 followers

2 mo

15,578 followers

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Quick Links

Home

About

Services

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Work With Us

Copyright Strupek 2024 - All Rights Reserved

Privacy Policy

Quick Links

Home

About

Services

Projects

Work With Us

Copyright Strupek 2024 - All Rights Reserved

Privacy Policy