As a startup looking to break further into the social space, we helped Payactiv build an organic social media strategy with the goal of educating new potential users to the impacts of their services as well as helping them define their brand voice.

With a heavy B2B presence, we were also tasked with finding a way to better engage both their current and potential B2C/Direct users on their services.

Through a mix of financial education content, service-based content, and pop-culture hijacking, we were able to grow their engagement rate by 113%, inbound messages/inquiries across social media by 257%, and an overall audience growth by 12% across all platforms.